Delivering the Series 11 digital marketing campaign
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In my role as a Digital Marketing Manager at BBC Studios, I worked as part of the team delivering the digital marketing campaign for Series 11 of Doctor Who.
This was a varied and demanding role where I was responsible for relaunching and running the Doctor Who website, managing the Facebook account, and working with internal creative teams and freelancers to manage delivery of assets.
Ahead of the global launch, I spent a month at BBC Studios’ Beijing office to work with their team on Doctor Who’s social media presence in China. It was great to learn about the different social media platforms there and to meet fans at a local convention (pictured opposite)!
“Christel is tenacious, determined and focused. She has a strong creative vision and genuinely transformed the Doctor Who website, delivering to time and to budget. Her management of the site and the social profiles reinvigorated the brand in digital at a key moment in its history.”
— Simon Foster, Head of Digital Marketing at BBC Studios