In early 2018, I became Digital Marketing Manager for Doctor Who at BBC Studios, working as part of the team executing digital marketing plans for Series 11. My role includes supporting international digital broadcast and commercial activations across owned channels and 3rd party partners, commissioning digital marketing activations to support licensee partner releases and activity across platforms and markets, activating and delivering support for new platform ventures e.g. Twitch and Wattpad and actively seeking new ways to engage with new audiences. I also work closely with Planning to deliver a coherent digital strategy that applies to existing fans and brings new fans on board. In addition to this, I recently oversaw a project to refresh, rebuild and relaunch DoctorWho.tv for a global franchise audience, which I run day to day.
In May 2018, I worked for one month out of BBC Studios' Beijing office to immerse myself in the China market and better understand the challenges of working from a market that cannot access many of the social media platforms our business uses.